The Peterson Farm Brothers of Kansas have risen to online fame over the past few years with a series of YouTube videos to parody popular songs found on radio stations across the globe. Their work involves taking the melodies from celebrity artists and creating lyrics that describe farm and ranch life. The results are catchy earworms that connect with urban consumers with messages that reflect the work of modern farm families in the heart of the country.
This week, Greg, Nathan and Kendal Peterson took on a new challenge, mixing the melodies of five popular songs and putting them to the tune of fall work on the farm and ranch in Kansas. ‘I’m So Farmer includes pieces of the songs Turn Down For What (DJ Snake). Talk Dirty (Jason Derulo), All About That Bass (Meghan Trainor), Fancy (Iggy Azalea), and Let it Go (Frozen).
I’ll be honest, after listening to the Peterson’s twist on popular lyrics, I can’t help but put a farm twist when I hear the original versions on the radio. What are your favorite lines in their parody melody this go-round? Are there any other chart-topping songs you’d love to take on an agriculture advocacy message? Be sure to watch all of the videos on the Peterson Farm Brothers’ YouTube channel.
Outside of videos, Greg, Nathan and Kendal have taken to utilizing their Facebook page to continue to the conversation with their audience, sharing farm-related memes and promoting their videos. Greg also has several blog entries which go more in-depth on several hot topic issues related to agriculture and their videos, including animal welfare, sustainability, genetically modified crops, and Chipotle Mexican Grill’s choice to oppose modern farming practices. Some of these posts have been shared on the popular online news site, Huffington Post.
The Petersons are a great example of utilizing your skills and interests to find a mutual connection that shares the message of farming and ranching with a general audience. More folks from the agriculture community should look for these opportunities to advocate. Whether it be online or in your communities, each person that share their story of agriculture makes a difference.